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The agency

alan. is the B2B marketing agency that makes problem solving an art and a science. We’re a collective of marketers, writers, strategists, designers, developers united by the goal of solving problems to move marketing forward.

How do we do this? It comes down to our heritage with Raconteur. By taking a journalistic approach, we’re able to connect ideas, data, audience insight and sector expertise. This ensures we develop marketing programmes that solve the real marketing problems.

The role

The Head of Strategy is quite possibly the most important position in the agency as they lead our team of strategists. Here at alan, the strategists are the ultimate polymaths. They are simultaneously researchers, managing editors, marketing strategists, art directors and project managers. The strategists make it all happen. As such, leading this team requires a uniquely talented individual.

The Head of Strategy must be capable of working across the full range of the agency’s capabilities to set strategy that pushes the boundaries and ensure the successful delivery of all client projects. Most importantly, the individual must inspire and challenge clients and colleagues. They should demonstrate ingenuity and a firm commitment to experimentation and innovation.

The Head of Strategy sits on the agency leadership team.

Roles and responsibilities

Client strategy

  • Create innovative strategic solutions to deliver client objectives
  • Consult clients across the agency’s six service offerings 
  • Manage and coordinate the delivery of client strategy through team of strategists
  • Collaborate with editorial, design and development teams to ensure creative expression and execution delivers on strategy
  • Ensure that all output from the Strategy team meets alan’s quality standards
  • Continuously invest in deepening knowledge of marketing, industries and clients to ensure the team and our solutions are at the forefront


  • Work with Head of Production and relevant account team to ensure that all client projects are adequately resourced, scheduled and delivered on time and on budget
  • Continuously identify process efficiencies and instil a culture of continuous improvement
  • Run weekly production meeting to ensure all projects are on track

Business continuity

  • Feed into resource forecast and proactively identify skills gaps
  • Lead recruitment process for strategy team


  • Support and proactively identify development plans for all direct reports
  • Conduct performance reviews for all direct reports
  • Maintain positive working relationships with Creative Director, Director of Client Services, Head of Production and Head of Development

Products and services

  • Work with business to ensure that our products and solutions correspond to client need
  • Lead team to be ambitious and experimental with creative output and service delivery
  • Feed into strategy and NPD

Additional information

Role reports directly to the Creative Director 

5 direct reports

Ideally candidates will have 8+ years experience in B2B marketing agency

Salary: DOE

Or, know someone who would be a perfect fit? Let them know!


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Looking for perks? We've got you covered!

  • Social 😁

    Quarterly wine club, finishing early every Friday to celebrate achievements, quarterly team socials, quarterly companywide social, ‘Raconteur Day’ each summer which is dedicated to off-site activities and ‘Raconteur of the month’ - integration and having fun sits at the heart of our culture here.

  • Holiday 🏖️

    In addition to the competitive holiday allowance (25 days plus bank holidays), we close between Christmas and New Year and offer one additional day of holiday for each of the first 3 full years you’ve worked here.

  • Health insurance 🏥

    We offer all of our employees Vitality health insurance that provides cover for hospital fees, specialist fees, physiotherapy, diagnostic tests plus rewards for healthy behaviours.

  • Dental insurance 👨‍⚕️

    We provide Bupa dental insurance that will pay towards an extensive range of dental treatments, provides full cover for many emergency treatments and includes two free check-ups a year.

  • Discounts 🤑

    Enjoy a number of different offers and discounts through our various partners such as discounted gym memberships, up to 40% off select UK and European flights, up to 25% off Ocado plus much more!


At Raconteur we care about what our employees think, which is why we’ve teamed up with Peakon to regularly check how we are doing.

Peakon is an anonymous employee feedback platform. It measures the engagement of each employee on an individual level, as well as on a team and company wide level.

Everyone who works here helps to shape Raconteur with their ideas and feedback, which is used to steer positive changes, as well as celebrate what we’re doing well.

We currently have a Peakon score of 9/10, putting us in the top 5% of companies in our industry.


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