Audience Insights Manager

We are looking for an experienced Audience Insights Manager to take on a newly created role owning the development, delivery, and optimisation of the data management and audience insights strategy.
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As Raconteur expands, we are looking for an experienced Audience Insights Manager to help us achieve our growth ambitions. This is a newly created role owning the development, delivery, and optimisation of the data management and audience insights strategy. The ideal candidate will have solid experience in a similar role, preferably in publishing.

Sitting in our in-house online and editorial team, the role will report into the Head of Online and Editorial but will work closely with the wider company including commercial teams.

You’ll be responsible for building systems, leveraging data and improving existing processes to give you and the people around you leverage to do the best work possible. As a senior member of the team, you’ll ensure user-focused data-thinking is embedded in everything we do. You’ll collaborate closely with the Editorial, Sales, Marketing and Customer Success teams to help deliver more value to our users and customers.

Whilst the primary focus of this role is working with the Editorial team to help shape the content we produce, supporting the development and delivery of revenue streams across advertising, demand generation, subscriptions and data & insights is also key to the success of this role.

Key responsibilities:

  • Overall responsibility for all Raconteur data
  • Develop, implement and evolve the scope, quality, and use of Raconteur’s audience data from all sources (first and third party)
  • Develop and manage dashboards for all Raconteur’s products, and for a range of internal stakeholders
  • Work closely with senior stakeholders to ensure all data and reporting needs are met
  • Work with editorial and commercial teams to inform on success of various types of content, reports, topics, themes etc
  • Shape journalists’ use of data to inform commissioning, scheduling and publishing strategy
  • Report to the executive team on digital product performance and offer actionable insights
  • Ensure trust in the data function through definitions, design and clear communication
  • Where applicable, enable stakeholders to self-serve through tooling, training and documentation

The ideal candidate:

  • Similar experience gained in an Audience Insights Manager role or similar position in the publishing industry
  • Extensive experience of full suite of Google data products: Google Analytics, Tag Manager, Data Studio, Ad Manager, Google Ads, BigQuery
  • CRM experience
  • CMS experience (preferably Wordpress)
  • Social media platform experience
  • Experience with Business Intelligence tools
  • Extensive data protection and privacy knowledge (GDPR)
  • Substantial analytics experience from working in publishing
  • Experience working in collaboration with journalists to deliver actionable insights that shape commissioning behaviours, optimisation and strategy
  • Skilled in data visualisation techniques and design
  • Effective communication skills, with the ability to concisely explain difficult concepts to a non-technical audience
  • Experience in creating compelling and insightful stories from data that influence stakeholders and are tailored to the audience
  • Highly numerate and data literate
  • Salesforce experience (nice to have)

Remuneration & Additional benefits:

  1. Salary - DOE
  2. Private health and dental insurance
  3. 25 days holiday per annum, +1 additional day holiday for each year worked at the company (capped at a max of 3)
  4. Raconteur Day (annual day away from the office which does not use any holiday)
  5. Enhanced maternity and paternity leave policies
  6. Highly flexible WFH policy based on the ongoing Covid situation (though we may require you to be in the office more during onboarding period)
  7. Extensive training programme and development opportunities, with a personal L&D budget to use through Learnerbly
  8. Discounted gym membership and a range of additional perks
  9. Unlimited fruit
  10. Lots of social activities
  11. Well stocked drinks fridge

At Raconteur we recognise that diversity is critical to our continued success, growth and enjoyment at work. We seek to hire, develop and retain the most talented people from a diverse candidate pool, and therefore encourage applications from all suitably qualified candidates regardless of their race, sex, disability, religion/belief or sexual orientation.

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Or, know someone who would be a perfect fit? Let them know!


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Looking for perks? We've got you covered!

  • Social 😁

    Quarterly wine club, finishing early every Friday to celebrate achievements, quarterly team socials, quarterly companywide social, ‘Raconteur Day’ each summer which is dedicated to off-site activities and ‘Raconteur of the month’ - integration and having fun sits at the heart of our culture here.

  • Holiday 🏖️

    In addition to the competitive holiday allowance (25 days plus bank holidays), we close between Christmas and New Year and offer one additional day of holiday for each of the first 3 full years you’ve worked here.

  • Health insurance 🏥

    We offer all of our employees Vitality health insurance that provides cover for hospital fees, specialist fees, physiotherapy, diagnostic tests plus rewards for healthy behaviours.

  • Dental insurance 👨‍⚕️

    We provide Bupa dental insurance that will pay towards an extensive range of dental treatments, provides full cover for many emergency treatments and includes two free check-ups a year.

  • Discounts 🤑

    Enjoy a number of different offers and discounts through our various partners such as discounted gym memberships, up to 40% off select UK and European flights, up to 25% off Ocado plus much more!


At Raconteur we care about what our employees think, which is why we’ve teamed up with Peakon to regularly check how we are doing.

Peakon is an anonymous employee feedback platform. It measures the engagement of each employee on an individual level, as well as on a team and company wide level.

Everyone who works here helps to shape Raconteur with their ideas and feedback, which is used to steer positive changes, as well as celebrate what we’re doing well.

We currently have a Peakon score of 9/10, putting us in the top 5% of companies in our industry.


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