Creative Copywriter (Midweight - Senior)

Are you an ambitious mid-weight copywriter seeking to play a key role across the full creative process? Do you have the ability to generate extraordinary ideas, at pace?
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Hiring Manager and reporting line: Benedict Buckland, Creative Director 

Level: Midweight - Senior 

Salary: DOE

The role 

Are you an ambitious mid-weight copywriter seeking to play a key role across the full creative process? Do you have the ability to generate extraordinary ideas, at pace? Is your copy show-stoppingly good?

If you’re looking for a truly empowered creative role, instrumental in everything from concept to delivery. Involving branding, content, advertising and social. Working with leading B2B brands, such as Google, Autodesk, Deloitte, Visa... This is the role for you.

You will be working directly with the Creative Director to develop ingenious creative solutions to complex B2B marketing problems. You don’t need to be the finished article but you must bring energy, imagination, resourcefulness and a willingness to experiment. 

The agency 

alan. is a unique agency proposition in the B2B market focusing on tech and financial services. We are the sister agency to Raconteur - a high-end media publication for business decision makers - which brings access to a wealth of top journalistic and content creator talent, as well as a deep pool of research and insights resources and tools. alan. has thrived during the pandemic, and is at the beginning of an ambitious growth phase following significant investment. Critical to this growth will be the expansion of the agency’s creative team. Comprising design, editorial, strategy and development, we are the heartbeat of the agency - responsible for shaping, creating and delivering our client projects. 

Responsibilities (in detail): 

Branding:

  • Shape client brand strategy and visual identity
  • Lead development of verbal identity
  • Own articulation of brand character (vision, mission, manifesto etc.)

Campaigns:

  • Write copy for: 
    • Paid social 
    • Display advertising
    • Email marketing 
  • Co-develop campaign assets with design

Content:

  • Co-develop content ideas with strategy, design and editorial
  • Craft storyboards and write scripts for video content
  • Write SEO copy for web pages and digital content executions (e.g. interactive tools)
  • Develop and write editorial content for client projects, alongside our 400+ network of industry specialist freelance journalists

Creative:

  • Define, develop and deliver creative concepts with Creative Director

Proposals:

  • Shape creative direction in response to briefs
  • Produce proposal decks
  • Support on delivery of pitches for new and existing business

 Key skills:

  • Exceptional copywriting and verbal storytelling ability
  • Conceptual thinking
  • Inquisitive and creative mind, ability to generate original ideas
  • Tenacity and enterprise to problem solve 
  • Understanding and appreciation of content marketing
  • Excellent communication and presentation skills
  • Digital marketing experience

 Nice to haves:

  • B2B marketing experience 
  • Background in editorial content creation
  • SEO experience 

Our culture

alan. is [under normal circumstances] based in a large modern office space in Aldgate, with lots of breakout space. Despite switching to a virtual model for the pandemic, we still have a tight-knit, supportive and entrepreneurial culture where we thrive on working together to create best-in-class products (which we tend to celebrate with a few drinks on a Friday). 

Once lockdown restrictions are lifted, we will shift to a hybrid model of office and home working. This will ensure that everyone at the agency has the opportunity to access the space they need whilst maintaining a positive work-life balance.

We place a big emphasis on employee engagement (our engagement score through Peakon is 90%), as well as wellbeing, with all staff trained around mental health, and mental health champions permanently in place to offer support and organise activities to promote good mental health.

As a content agency for leading B2B brands, we live and die by the strength and originality of our creative ideas. Therefore, it is of paramount importance that we promote equality and diversity in our workplace, and we encourage applications from all suitably qualified candidates regardless of their race, gender, disability, religion/belief or sexual orientation.

Additional information

  • Remote status

    Temporarily remote

We usually respond within a week

Or, know someone who would be a perfect fit? Let them know!

Raconteur

Raconteur
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Looking for perks? We've got you covered!

  • Social 😁

    Quarterly wine club, finishing early every Friday to celebrate achievements, quarterly team socials, quarterly companywide social, ‘Raconteur Day’ each summer which is dedicated to off-site activities and ‘Raconteur of the month’ - integration and having fun sits at the heart of our culture here.

  • Holiday 🏖️

    In addition to the competitive holiday allowance (25 days plus bank holidays), we close between Christmas and New Year and offer one additional day of holiday for each of the first 3 full years you’ve worked here.

  • Health insurance 🏥

    We offer all of our employees Vitality health insurance that provides cover for hospital fees, specialist fees, physiotherapy, diagnostic tests plus rewards for healthy behaviours.

  • Dental insurance 👨‍⚕️

    We provide Bupa dental insurance that will pay towards an extensive range of dental treatments, provides full cover for many emergency treatments and includes two free check-ups a year.

  • Discounts 🤑

    Enjoy a number of different offers and discounts through our various partners such as discounted gym memberships, up to 40% off select UK and European flights, up to 25% off Ocado plus much more!

Culture

At Raconteur we care about what our employees think, which is why we’ve teamed up with Peakon to regularly check how we are doing.

Peakon is an anonymous employee feedback platform. It measures the engagement of each employee on an individual level, as well as on a team and company wide level.

Everyone who works here helps to shape Raconteur with their ideas and feedback, which is used to steer positive changes, as well as celebrate what we’re doing well.

We currently have a Peakon score of 9/10, putting us in the top 5% of companies in our industry.

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