The role

Raconteur is searching for an ambitious head of marketing to help accelerate our goal of becoming the go-to marketing services company for B2B brands. Following several successive years of growth, and winning the PPA ‘B2B Media Brand of the Year’ award in 2022, we are now looking for a talented and creative marketer to help take us to the next level.

The primary objective for the role is to design and implement successful marketing strategies that will help Raconteur expand its online audience, increase their engagement with our content and services, and, in turn, diversify revenue streams and foster profitable, long-term relationships with our clients.

The marketing function at Raconteur is being rebuilt from scratch, and we want to experiment with creative ideas. As such, ambition and bravery will be key to success in this role. Initially, you will manage a team of four individuals (three existing employees and one new hire), and with success, we expect this team to grow further in size over time.

The head of marketing position will also sit on Raconteur’s leadership team and will be expected to contribute positively to leadership discussions in order to shape the future direction of the business.

About Raconteur

Raconteur was founded in 2008 on the conviction that business leaders value quality content that is expertly produced and beautifully designed. Almost 15 years later, we remain convinced that professionals are searching for journalism that inspires and informs on new ways of doing business and new approaches to leadership.

Our audience chooses Raconteur because our journalism stands out from the competition. We are committed to providing quality long-form stories that use eye-catching design and striking data visualisation. We don’t chase clicks through deceiving headlines and we aren’t focused on breaking news. We want to understand what change means for business leaders and the companies they run. That’s why we obsess over illustrations, analyse data sets for the hidden stories and work with leading opinion-formers.

Behind Raconteur’s public-facing brand is a hugely successful marketing services business which helps leading B2B brands with brand awareness, thought leadership and lead generation objectives. Clients include global brands such as Salesforce, Bloomberg, Fedex, Aon, ServiceNow and Nespresso.

Key responsibilities

Strategy:

• Design and implement marketing strategies that align with business targets, build and engage audiences, retain and attract new customers

• Maintain a deep understanding of the media / marketing services marketplace, audience trends and competitive offerings

• Generate innovative ideas to promote our brand to readers, and our products and services to our clients

Management:

• Lead and develop a high-performing team of marketers to excel in all necessary disciplines (growth marketing, performance marketing, social media and lead generation)

• Collaborate with senior management, sales, editorial, data, design, operations and commercial content teams as an enabler of growth

• Build a results-focussed culture in which your team consistently strive to solve the strategic business challenges of our audience and clients

• Consistently beat targets

• Be a coach, mentor and performance manager that supports the development of their team but is not afraid to make tough decisions quickly when needed

Operational:

• Plan and manage multi-channel marketing campaigns, ensuring brand consistency through all marketing channels

• Generate innovative ideas to promote our brand and our products and be willing to plan, execute, and measure campaigns and conversion tests

• Audit and optimise our marketing database with structured segmentation

• Ensure our CRM (Salesforce) and marketing automation system (Hubspot) are used correctly and delivering good ROI

• Monitor relationships with existing customers through CRM and marketing automation systems, and make recommendations for improvements

• Take the lead on key tasks such as award entries, client case studies / testimonials and the performance of our services website

Financial and Reporting:

• Analyse sales and marketing metrics and campaign performance to optimise spend and performance based on insights

• Accurately forecast and manage expenditure within agreed budget limits

• Create and present regular performance reports to the senior team and wider business

The ideal candidate:

• Proven work experience as a head of marketing OR second in command in a similar role in B2B media / publishing

• Solid track record in audience acquisition, growth and engagement strategies

• Excellent understanding of direct marketing concepts, channels and best practises for lead generation

• In-depth knowledge and technical expertise of Salesforce and Hubspot

• Strong analytical skills and data-driven thinking plus proven expertise in Google Analytics or Adobe Omniture

• Experience organising and running small to medium size client events

• Demonstrable experience with successful marketing campaigns and digital technologies (e.g. social media scheduling tools, social listening tools)

• Ability to write effective sales and marketing copy, and to train others to do the same

• Experience with B2B social media, digital advertising, email campaigns and SEO/SEM

• Experience with A/B and multivariate tests, and an understanding of web design/UX

• Ability to build close and trusted internal and external relationships

• Strong organisational and leadership skills to nurture and develop the team

• Excellent communication skills (verbal and written) with a customer-oriented attitude

• Up-to-date with trends and best practices in digital marketing and measurement

Remuneration & additional benefits:

• Competitive salary plus annual performance bonus

• Highly flexible remote working policy (1 day per week in London office)

• Vitality health insurance (previous medical history disregarded)

• Bupa dental insurance

• “Work from anywhere” up to 4 weeks a year

• 25 days holiday per annum, +1 additional day holiday for each year worked at the company (capped at a max of 3)

• Personal Learning & Development budget of £250

• Enhanced maternity and paternity leave policies

• Employment Assistance Programme

• Salary Sacrifice Cycle to Work scheme

• Salary Sacrifice Electric Car Scheme

• Salary Sacrifice Workplace Nursery Benefit

• Life Insurance

• Fun social events calendar and quarterly team / company socials

• Plenty of free fruit and a well-stocked drinks fridge

At Raconteur we recognise that diversity is critical to our continued success, growth and enjoyment at work. We seek to hire, develop and retain the most talented people from a diverse candidate pool, and therefore encourage applications from all suitably qualified candidates regardless of their race, sex, disability, religion/belief or sexual orientation.